Schmaltz Deli – Naperville, Illinois
Hi, I’m Kristin McCann with the Schmaltz Deli in Naperville, Illinois. We’ve been open for about six years. We’re a one location Jewish deli in the western suburbs of Chicago. We’ve been with Restaurant Catering Systems for about two years now.
Prior to using RCS, we entered all of our catering orders on Excel spreadsheets. We had online ordering system that customers could place their own order for, just a sandwich here, a sandwich there, but not really for our catering program.
So, now with RCS, our catering program has become a lot more organized. Our catering customers can enter their order themselves, or a lot of them prefer to call us and we’re able to enter that order for them in the computer, send them a confirmation right away with their email address.
It really – RCS has really allowed us to become more organized, give us more follow-up with our customers. We’re able to know when that customer last placed an order. We can repeat the same order. We have a lot of customers who will place the same thing every other week or once a month, and we’re able to easily do that.
I think one of the great things about RCS is we have control over every aspect of the system. We can input items. We can update descriptions. We can input photos. We can add customers. We can delete customers. We can move our menu any way we want. We can add special menus at special times. We have some very big holidays. We have Jewish holidays. St Patrick’s Day is one of our biggest holidays, and we can add menus and hide them when they don’t need to be used.
So, I think one of the great things about RCS for us is that back end information and being able to have more knowledge about our customers, who they are, what they like to order, things about delivery locations, and special options that we need to know for different trucks, and we can include all of that in the system, and whether put the information in or other catering coordinator or one of our managers, that information is all right there for them to see.
The RCS has been really simple to use, easy to understand, but if there was something that we needed more training on, the RCS staff is there. They’re very responsive and willing to do more online training or on phone training with any of our staff to come down to get started with that.
So, I think RCS for us has been a success all around. The people who use that, our customers who log in and place their own orders have found it very simple and we found it a great way to keep everything much more efficient and organized.
There’s still lots of stuff that we haven’t done with the program yet. We’re still working on inputting menus. We’re still working on the marketing plan. I know all that stuff is there for us to use, but we haven’t taken advantage of it yet. So, there’s still more room for us to grow with RCS. There’s lots more for us to do, but I think we are really liking having the information about our customers, and being able to know, better know who they are, and RCS lets us do that.