Success Stories

David's Pit

David’s Real Pit BBQ – Gainesville, Florida

My name is Jeremy Hood, President for David’s Real Pit BBQ in Gainesville, Florida. We have been a client of RCS for about 2 years. Before using RCS for our operations, marketing and invoicing we were unorganized to say the least. We had no database to keep track of our clients, no marketing to promote our catering services, and virtually no way to track our customer’s invoices or order history.

In 2012, the year we first started with RCS, our catering sales ended up 20.8% over 2011. Last year they were up 37.8% over 2012! So needless to say, I’m excited to see how this year turns out! Now catering is its own system. The software keeps us organized and our customers happy. It allows us to focus on growing sales and executing the orders so we continue to get referrals from happy, return customers.

As members of RCS, we have also have gained access to information from Restaurant Profit Point, Michael’s personal online collection of Marketing Lessons/Ideas. The resources made available through RPP are priceless. Anyone who does not take advantage of Restaurant Profit Point is not realizing the true value of this software!

Jeremy Hood

Hogzilla BBQ – Battle Creek, Michigan

My name is Sonny Singh, Owner of Hogzilla BBQ in Battle Creek, Michigan. We are a BBQ restaurant that has been in business over 10 years. We had the good fortune of recently opening our second location, here in Michigan, and are looking to expand soon into the Food Truck market.

Two years ago, before coming on board with RCS, my restaurant was chaos and paperwork. A LOT of paperwork. We were keeping track of our orders via written orders, while cross referencing those orders with our calendar and books.

Now that we have RCS, it is absolutely painless. We are much more productive and working at a higher efficiency thanks to the online ordering and CRM database. All orders and contact information is in one place. Creating quotes and invoicing is a breeze and now our entire team can work through the same system effortlessly.

We have experienced a much higher rate of retention with our clients. It is so simple for them to make repeat orders, or to build new ones with our Online Ordering Interface.

We also have less fear of things falling through the cracks. One of our bigger clients, Kellogg Corporation has multiple departments, with hundreds of people to keep track of. With RCS we are able to keep up with these rapid orders, and multiple departments at a time. We never have to worry about being unorganized or misplacing an order.

We have recently also been able to hire on a sales team, who specializes in going out and stirring up catering business. They are able to have the software with them, so they can give a quote on site, as well as capture that person’s information before they leave.

RCS has made things a lot easier in our day to day lives here at Hogzilla, and we look forward to seeing what the future holds for our business.

Sonny Singh
Hogzilla BBQ


Smoke & Spice Express – Homestead, Florida

Before joining RCS Catering software in early 2013, we were primarily using differentcatering software. We found this software to be extremely overwhelming and cumbersome to use. With how much brain power it took just to enter a simple item or place an order, it didn’t make much sense for our business.

What caught my attention about RCS was its marketing capabilities, speed of getting things done and most importantly its ease of use. RCS is so user friendly! It’s simpler and therefore allows us to be much more efficient in our operations and order taking, and for our business, efficiency is everything.

Another very important feature for us was invoicing. If someone calls who is interested in having an event catered, I can enter their information into the RCS database, create a customized quote and have it in their inbox by the time I’m done with the conversation. With the other software we were using, that could NEVER happen. It would take at least 30 minutes and would require a callback to that client.

The same is true for placing orders; everything can be done in seconds. You enter it in and BAM! It’s done. There’s no wait time for your client, which means no time for them to go looking anywhere else for a different caterer!

Michael and his team at RCS Catering Software have helped us every step of the way. They helped us create competitive pricing and packages that have made a huge difference for us amongst our competitors. They have also given us multiple marketing strategies that put us on the map for catering in our area!

Marketing campaigns we had tried in the past that had failed, suddenly were given a new spin that got us in front of the right people and hauled in new catering prospects by the dozens. We weren’t just given the tools to be successful; we were EDUCATED on how to use these tools in several different ways that will consistently grow our catering business!

Since joining RCS, the WORST month we have had was still 200% better than before we started. Before we may have done one or two deliveries a monthand mostly full service jobs on the weekends; All of that has changed. We have consistent weekday work now. In December we did 3 times the amount of delivery sales than that of the previous December.

You guys just rock. It’s a system and it’s a system that WORKS! For people like us, we aren’t pushy sales people, and it’s not something we feel comfortable doing. RCS helped us grow our business without compromising our values or visions. We can’t thank you enough!

Mark and Ingrid Rogers
Smoke and Spice

Yazoo Barbecue Co. – Denver, Colorado

My name is Don Hines. I am the owner of Yazoo Barbecue Co., a Denver, Colorado based restaurant that has been in business over 12 years.

We began using Restaurant Catering Systems in 2011. Before using Michael’s system, all of our catering orders were called in and written down by hand. Needless to say, this took a lot of time away from our productivity.

Now, having an online ordering system in place, we save a lot of time and always get accurate information. I get a text message letting me know I have an online order, then a fax, and also an e-mail notification all within minutes of each other!

I do an extremely large amount of catering and it’s hard to have only an hour’s notice to gather the man power to prepare and deliver an order if we are busy. I have my system set so that I must receive at least a 48 hour notice before an order goes out. If they need the order sooner than that, they are prompted to call us, so that we can personally discuss the order and see if it is something we can do. I like this feature because there are no surprises.

Also before this customers would ask us “What did I get before?”, and then we would have to take the time to find the information and look it up, and now it’s all at their disposal. If they have ordered before, they can log in to the online ordering page, see what they have previously ordered and input another order very quickly! It streamlines the process for them and also for me. This system also cuts down on phone calls to us and they get a receipt of exactly what they ordered. All I can say it is so much more convenient for my customers now, and that makes a difference!

Don Hines
Yazoo BBQ Company


Moe’s Southwest Grill – New York

Since transferring from our old system to RCS we have been able to maintain exceptional levels of efficiency, organization and precision; far greater than our other system had to offer.  RCS, for us, has become a one-stop-shopping outlet.  We can input orders in a fraction of time it took before, utilizing the Rapid Interface feature.    

We can run a wide variety of marketing programs and promotions, targeting specific demographics, as opposed to sending out a mass email to everyone in our contact list. Now we can target specific groups, for example all of our residential clients. 

With our old system we had to manually go in and search ordering patterns with our clientele.  Now we can narrow down a specific search criteria and generate reports targeting certain clients who haven’t ordered within a specific amount of time, with just a few clicks of a button.  

Not only has it helped with our sales end, the new system has aided  with food production efficiency in our kitchens. 

And lastly, the customer service response time and overall effort is dramatically different compared to our old system.  If we ever had an issue, great or small, the initial response time was usually 24-48 hours and the amount of time it took to resolve the matter could take up to a couple weeks.  Now the response and problem solving turnover rate is on average 24 to 48 hours, depending on the issue.

Overall I feel with the help of all the features RCS has at our disposal we have freed up more time to focus on new business which in turn brings in more sales revenue. 

Judy Brenna
Catering Manager
Moe’s Southwest Grill

Backyard Catering – Cypress, Texas

I have been an offsite caterer for 10 years as well as a restaurant/catering process consultant. In that time I have worked with all of the top players in the catering software market as well as some “up and comers” while servicing my national foodservice clientele. I said that to make the point that I understand the catering software needs of restaurants and caterers at a granular level. I also understand what software is available to them to run their catering operations. (I have consulted with a number of the software companies as well.)

One of the things I tell my clients right off the bat is that catering is a different animal than restaurant operations. Catering operations are essentially sales operations who happen to make food. In fact, the more complex the event, the less it becomes about the food and the more about the sales process and logistics. What Michael has created is a sales system that also manages the catering operation hyper-efficiently. His understanding of not only the logistical requirements of a catering operation, but also the marketing and client relationship aspects is unequalled in the software-as-service market.

I 100% recommend RCS to any restaurant looking to grow their catering operations, and any catering operation looking to take control of the management and marketing of their business.

Thanks & God Bless,
John Homrighausen
Backyard Catering

Joe Morley's

Joe Morley’s BBQ – Midvale, Utah

My name is Brent Morley, owner of Joe Morley’s BBQ in Midvale, Utah. We are an authentic Texas-Style BBQ Caterer and have been in business since December 1984.

Before using Restaurant Catering Systems, we depended solely on a 3 ring binder to keep our catering orders together. We were always terrified of that binder going missing! Everything from orders to invoices were written by hand. We eventually noticed we were accumulating boxes of past orders and invoices over time, in the event that we would need to reference a client’s information.

For the past 6 years we have been a client of RCS and all I can say is WOW! What a difference it has made for us! The nicest thing for me is when a customer calls; I can pull up their account before they can even finish telling me their name! My customers are impressed, and it is definitely easier than digging through binders or boxes to retrieve their info. It also makes getting the second sale a breeze!

It is remarkable to be able to see the total dollar amount a certain customer has spent. Especially now that we have a database of over 3000 names! All of their contact information is there at the touch of a button which makes it easy to stay in touch, and stay on top of business.

Now that we have a better grip on customer history and usage, we also have a much better idea what to expect when the orders come around! Exactly how much food to prepare, which stations to prepare from, and that saves us time! For clients with special diets or allergies, we can recall that information with the push of a button to make the necessary accommodations.

On top of having a great Software system to back us up, the Support Line has been remarkable. I have grown to have an emotional connection with this company because you truly feel like someone is always there to help you when you need it. Tech help, advice or training, RCS provides us with a great product and matching customer service. If I give my input on something that could be adjusted they will listen and will work with me to make a better system for my business. To see the amount of effort put into the system by their team and the fresh new features and updates that get added, is great. This is a consistent framework, and we are very satisfied!

Brent Morley

Cranberry Creek Restaurant & Catering – Madison, Wisconsin

Dear Michael,
I just wanted to drop a line to let you know how we’ve been doing since signing on with restaurant catering systems earlier this year.

I can only say that I am truly amazed at our growth this year. Year-to-date we are up 32% in catering sales which is on top of a 40% growth last year. We went aggressively toward catering two years ago and I really questioned our ability to have this strong of a year in 2009, especially in our economic climate. Your system did two major things for us. First of all it organized our operation from an execution point of view. Orders placed more and more by the customers themselves online followed by a nifty little text message sent on our cell phones has given our staff more time to do actual catering and less time needed answering phones and confirming orders by phone. The second thing it has done is clean up my A/R nightmare that I had been experiencing. Now I’m actually getting paid faster which in these times is critical.

We market the online ordering system with direct mail pieces to the larger offices and churches and we have been amazed with the results. People just love the control they have with placing orders themselves without having to call. And it just gives us such a professional image. Beyond that, it allows us to do SO MUCH more catering from this facility I acquired two years ago.

I am so glad I made the choice to invest in your system. It truly has been a godsend. I might actually make some money doing this in 2010!!

Sincerely yours,
Jim Norton
Owner, Cranberry Creek Restaurant & Catering – Madison, WI

Cranberry Creek

Eadie’s Kitchen & Market – Pittsburgh, Pennsylvania

Dear Michael:
I’m sitting here wondering how we ever ran our catering department and bakery without your software. Our regular customers appreciate that we don’t have to ask for their contact information each and every time. That’s all possible thanks to your easy to use database. The tickets and invoices your system generates make us look more professional and we’re saving a ton of time.

Not only are we saving time entering orders with the easy order entry system, but I can’t tell you how much more time and less busy the phones are now that we’ve turned on our regulars to your online ordering module. Sixty to eighty percent of our orders come directly online from our customers. They love the speed and accuracy. We love not having to place customers on hold.

Another benefit of your system is the virtual elimination of mistakes. By having everything printed from your system, we’re not scratching our heads wondering who wrote what on our old style hand written tickets.

On a customer service side, I appreciate how responsive you and your team have been. From an occasional glitch to an improvement to your software to training, you run a very responsive company. I appreciate you taking the time to better explain how to create the kitchen production reports and look forward to even more time savings for me and my crew.

I am happy to recommend Restaurant Catering Systems to any one seriously interested in running a manageable catering business.

Janette Ralston

Moe’s Southwest Grill – Tampa Bay, Florida

Dear Michael:
Wanted to drop you a quick note of thanks. Catering has always been an important part of Moe’s. It is a very valuable profit center, and every event is a marketing opportunity for our stores. A fellow franchisee who happens to have done an above average job of building his catering sales recommended that we get together.

I thought you were going to show me just another catering software program. What you ended up revealing was an arsenal of tools to help us grow and manage our catering business. Since you personally have built and operated a seven figure catering operation out of your own restaurant, I knew you had the experience to help us increase our sales.

Besides the excellent operational system you designed into Restaurant Catering Systems, you incorporated everything an operator could ever need to market his catering business to his existing customers. Best of all, every marketing piece goes out through your mail house. You took the time to get to know our business and designed auto-pilot systems that do not rely on us to do a thing.

Your two tier loyalty program is pure genius. We followed your advice for growing our catering sales through this feature and the mountain of catering marketing materials you gave us access to. I’m happy to report our first store has doubled its catering sales in very short order. My slowest store in terms of sales and catering sales went from $2500 a month to $5700 a month in catering sales last month alone!

Any operator remotely interested in growing their catering sales and profits should drop everything, take a demo of your powerful software and sign up immediately. It’s one of the best decisions we ever made. I wholeheartedly recommend you!

A big “Thanks” to you, Meredith and your programmers for always being available to help us.

Guy Campbell


Moe’s Southwest Grill – Columbia, South Carolina

Hi Michael,

Sorry for the delay on getting back to you, BUISNESS HAS GONE UP 12% IN ONLY 5 MONTHS AFTER USING RCS TO HELP RUN MY BUSINESS!

With the extra time I have saved on paperwork and marketing, I’ve had time to take a step back and look at the big picture. With your system I can know keep track of all my clients and how much they are spending. I now know when I haven’t herd from certain clients and I can set reminders to call or drop by and pay them a visit.

I use to spend around 4 minutes per phone call and now I’m down to 2 minute conversations with my costumers. All I have to say is…I have your last order on file and we will take care of it for you. Some have even begun placing orders on-line, which I love because I don’t spend one second on the phone or placing an order.

The system is full proof! The order is entered into RCS and a confirmation email is sent to the costumer and there is no confusion on what has been ordered. I come to work in the mornings and I pull up my food prep reports and press print. I then hand a copy to my opener and begin to plan the rest of my day. On average I would spend 30 minutes a day writing out what I needed, like dry goods, hot items and cold items to be prepped. And some days when I had 7 orders or more I spend over an hour or more writing everything by hand. Now my information is printed off a computer and it’s legible and easy to comprehend. I spend a total of 10 minutes a morning on paperwork.

I can’t thank you enough for making my life easier and helping my business grow! I have been recommending you to every business owner I meet. I will be opening a new restaurant later this year and you better believe I will be calling you to get my new formulas and website up and running before we open. I can’t wait to be able to hit the ground running with your system in my new restaurant, from day one. I will keep you posted on business and I hope to hear from you soon!

Mike Kirkpatrick
Catering / Outside Sales Manager
Greater Columbia Area
Moe’s Southwest Grill

Schmaltz Deli – Naperville, Illinois

Hi, I’m Kristin McCann with the Schmaltz Deli in Naperville, Illinois. We’ve been open for about six years. We’re a one location Jewish deli in the western suburbs of Chicago. We’ve been with Restaurant Catering Systems for about two years now.

Prior to using RCS, we entered all of our catering orders on Excel spreadsheets. We had online ordering system that customers could place their own order for, just a sandwich here, a sandwich there, but not really for our catering program.

So, now with RCS, our catering program has become a lot more organized. Our catering customers can enter their order themselves, or a lot of them prefer to call us and we’re able to enter that order for them in the computer, send them a confirmation right away with their email address.

It really – RCS has really allowed us to become more organized, give us more follow-up with our customers. We’re able to know when that customer last placed an order. We can repeat the same order. We have a lot of customers who will place the same thing every other week or once a month, and we’re able to easily do that.

I think one of the great things about RCS is we have control over every aspect of the system. We can input items. We can update descriptions. We can input photos. We can add customers. We can delete customers. We can move our menu any way we want. We can add special menus at special times. We have some very big holidays. We have Jewish holidays. St Patrick’s Day is one of our biggest holidays, and we can add menus and hide them when they don’t need to be used.

So, I think one of the great things about RCS for us is that back end information and being able to have more knowledge about our customers, who they are, what they like to order, things about delivery locations, and special options that we need to know for different trucks, and we can include all of that in the system, and whether put the information in or other catering coordinator or one of our managers, that information is all right there for them to see.

The RCS has been really simple to use, easy to understand, but if there was something that we needed more training on, the RCS staff is there. They’re very responsive and willing to do more online training or on phone training with any of our staff to come down to get started with that.

So, I think RCS for us has been a success all around. The people who use that, our customers who log in and place their own orders have found it very simple and we found it a great way to keep everything much more efficient and organized.

There’s still lots of stuff that we haven’t done with the program yet. We’re still working on inputting menus. We’re still working on the marketing plan. I know all that stuff is there for us to use, but we haven’t taken advantage of it yet. So, there’s still more room for us to grow with RCS. There’s lots more for us to do, but I think we are really liking having the information about our customers, and being able to know, better know who they are, and RCS lets us do that.


The Egg & I – Chicago Heights, Illinois

Dear Michael:
I wanted to write you to let you know how thrilled I’ve been with the decision to use Restaurant Catering Systems web based system to manage our catering business. Before we found your system, everything was handled manually, with information in many different places. It is so nice to have one system to go to handle anything from taking orders to handling quotes to tracking invoices, etc.

Your system has made our catering business much easier on our staff to deal with the day to day operations. I love Restaurant Catering Systems, because my restaurant is no longer reliant on me. I am no longer the “go-to” person with catering questions. Your software is so easy to use, my staff can handle details and situations that arise without tracking me down. I can now work on growing my business and having a life.

I really appreciate the system you have built to help the restaurant operator like me. We look forward to working with you over the years to come.

James Garofalo

Firewürst – Cary & Raleigh, NC

Firewürst is a start-up restaurant in the Triangle area in North Carolina. We’re in the fast casual sector and feature flame-grilled sausages, burgers, and dogs. We’ve been open for about a year and a half, and are a family-owned company (father and two sons). We’ve got a fun, family atmosphere, and we really kick the hot dog up to a whole new level with our Chef’s Creations (Reuben Dogs are an example).

Before signing on with RCS all of our catering was from inbound sales. We didn’t put much of a priority on it in the early stages of Firewürst, so there was a sign in the restaurant that said “Ask us about catering” and that was about it.
We started working with RCS in January of this year, but really got up and running with the system, menu, etc. in late February

RCS has shifted catering to the top of everyone’s minds. No one goes a day without putting together an order, delivering an order, or working on generating more sales. The whole online system has streamlined our ordering process and leads management, and we’ve become one of the go-to caterers for many offices and groups around our three locations.

While there wasn’t much of a starting point for us, we can certainly speak to the quick growth. Catering sales doubled from the first month to the second, and have been on a steady 50-75% growth per month clip since then. Michael set a benchmark goal for us of $100,000 in sales in the first year. That remains our goal and if we continue our steady growth, we’re highly confident that we’ll be able to hit that number at this point.

Dan Morgenstern

Taylor Grocery

Taylor Grocery Catering – Taylor, Mississippi

Let me share this with you. The two numbers I measure in my business are food cost and labor cost with a goal of 50% combining the two. Most years its runs 55% with the very best year being 53% over the last 10 years. For the first quarter of this year it ran 55%, about normal.

In March I started using RCS and by the of end of June I hit my target number of 50% for the second quarter. Michael if those numbers hold for the rest of the year…..that an increase to my bottom line of $27,000.00! $27,000.00 is a nice raise but the real savings is my time. Using RCS is like adding a day to my week. I’m getting to the point as you say “working on my business instead of working in it.”

You and your team are awesome. Most of my contact has been with Meredith…give the girl a raise! And I’m sure Jillian is just as good.

Thank you again for RCS Catering Software. There is no way I could go back to the old way that I’ve used for the last 20 years. I’d rather quit the business than do without RCS.

Butch Scott
Taylor Grocery Catering